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A 360° Look at the Indispensable Work of the Language Coordinator

SESSION 3
 
 BUILDING A COMMUNICATION MASTER PLAN:

A Way to Establish Institutional Reputation

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STRAND

Corporate Communication

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MODE

Synchronous

Virtual Conference

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DATE

Tuesday, November 28th

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English

LANGUAGE

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SPEAKER:

XÓCHITL ARVIZU

Communication both internal and external enables an organization to create the institutional perception desired. When we establish clear internal goals and communicate them first to our colleagues, policies and protocols are embraced by our teams and this results in clarity in terms of action. it is clear how our “doing” establishes who we are as a reflection of our mission, vision and values.

 

Creating a plan sounds very challenging but, but with clear goals and specific stems, the institutional image we want to create can be achieved if not simply: clearly and efficiently.

The aim of this session is to revise how as directors or coordinators we can create a Communication Master Plan for our institution without “dying in the intent”.

15:00 – 16:30

Baja California / Sinaloa / Sonora

16:00 – 17:30

Costa Rica / Guatemala / Honduras / Mexico / Nicaragua / El Salvador

17:00 – 18:30   

Colombia / Ecuador / Panamá / Peru / Cancun

18:00 – 19:30   

Bolivia / Chile / Puerto Rico / Dominican Republic / Venezuela /Argentina / Brasil / Uruguay

  • 15:00 – 16:30    Baja California, Sinaloa and Sonora

  • 16:00 – 17:30    Costa Rica / Guatemala / Honduras / Mexico / Nicaragua / El Salvador

  • 17:00 – 18:30    Colombia / Ecuador / Panamá / Peru / Cancun

  • 18:00 – 19:30    Bolivia / Chile / Puerto Rico / Dominican Republic / Venezuela /Argentina / Brasil / Uruguay

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TIME

DOWNLOAD MATERIALS

THE SESSIONS

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SESSION 1

DEVELOPING AND MANAGING ELT PROGRAMS

In this session we will look at how to create a learning portfolio, design courses effectively and monitor the performance of academic programs. We will explore theories of course design and educational management considering the best strategies to achieve higher student performance, engagement and business results.

 

 

THURSDAY, JUNE 1ST, 2023

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