A 360° Look at the Indispensable Work of the Language Coordinator
SESSION 3
BUILDING A COMMUNICATION MASTER PLAN:
A Way to Establish Institutional Reputation
STRAND
Corporate Communication
DATE
November, 2023 (Day TBC
MODE
Synchronous
Virtual Conference
16:00 – 17:30
TIME
English
LANGUAGE
SPEAKER:
XÓCHITL ARVIZU
Communication both internal and external enables an organization to create the institutional perception desired. When we establish clear internal goals and communicate them first to our colleagues, policies and protocols are embraced by our teams and this results in clarity in terms of action. it is clear how our “doing” establishes who we are as a reflection of our mission, vision and values.
Creating a plan sounds very challenging but, but with clear goals and specific stems, the institutional image we want to create can be achieved if not simply: clearly and efficiently.
The aim of this session is to revise how as directors or coordinators we can create a Communication Master Plan for our institution without “dying in the intent”.
THE SESSIONS
SESSION 1
DEVELOPING AND MANAGING ELT PROGRAMS
In this session we will look at how to create a learning portfolio, design courses effectively and monitor the performance of academic programs. We will explore theories of course design and educational management considering the best strategies to achieve higher student performance, engagement and business results.
THURSDAY, JUNE 1ST
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